From a festival at which the world’s biggest and best strive to make the cut – Cannes –SA radio Creative really shone brightest and silenced the critics in 2011. Allow us to boast a little…
Having walked away with a first for their Virgin Atlantic Plain Insanity radio campaign in 2009, local agency, Net#work BBDO proudly brought home the 2ndCannes Radio Lion Grand Prix this year.
Not happy resting on our laurels, South Africa also bagged 10 Radio Lions, almost twice that of the next runners up, Germany with 6, and America and Australia, each with 5.
This strong radio communication culminated in SA taking 13th position in this year’s Cannes country rankings report. Enough said! We’ll stop here and let someone more qualified, that being the President of the Cannes Radio Jury 2011, Eugene Cheong,say his piece…
President’s Message
They say Radio is the lowest hanging fruit in the South of France.
I disagree.
With visionless radio, all you have is A, B, C, D, E, F, G, H, I, J, K, L, M, N, O, P, Q, R, S, T, U, V, W, X, Y, Z and a prayer. There is simply nowhere to hide.
However, if you are a genius you can rearrange the 26 amigos into The Rhyme of the Ancient Mariner, Lucy in the Sky with Diamonds, I Have a Dream, The Goon Show and, of course, ‘Hi, Tom Bodett for Motel 6’.
I spent my entire career avoiding radio for fear of being found out.
Terry couldn’t have found a better man to be President of the Radio Jury.
Eugene Cheong
President Cannes Radio Lion Jury
Regional Executive Creative Director, Ogilvy & Mather Asia Pacific
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