Just because radio’s been around a while doesn’t mean it’s the same as it was five or even two years ago or that you know everything you need to know about this vibrant medium that often blazes a trail in media circles as opposed to following meekly behind.

This is the premise behind the second annual RadioWorks 2011 Conference: TILT – Radio from a different angle. RAB GM Gilda De Araujo says; “Radio being the well established medium that it is, means we tend to take its vast reach and innate ability to connect with target audiences for granted. The big idea behind this year’s RAB conference is to turn everything you think you know about radio on its head and investigate the medium from a number of new angles – hence the theme TILT- Radio from a different angle.”

De Araujo says key areas of delegate interest and need have been identified and will be tackled at RadioWorks 2011 including: How marketers can make their brands stand out on radio more than ever before, global creative insights and ideas, strategic media planning insights leading to a better understanding of the radio consumer and Case Studies providing real results and a clear idea of what works and what doesn’t.

In keeping with these real world needs, the line up of speakers is not the ‘usual suspects’ but rather a multi cultural group, drawn from a wide array of backgrounds and disciplines. They do, however, have one thing in common; namely that their doing things differently doesn’t mean they don’t also achieve excellent results. The line-up of speakers includes:

• Mark Gillman, former 5FM BROADCASTER and founder of TMGS Creative in the UK, who will look way beyond the recorded generic campaign, taking delegates into the cutting edge future of radio advertising – Branded Programming TECHNOLOGY like you’ve never seen it before.
• Tony Hertz, the only person in the world with both a black & yellow D&AD pencil for Radio under his belt, shares insights into art of radio creative
• Barrett Whiteford, FNB Head of Marketing: Credit Card Division shares the thinking behind the ubiquitous and hugely successful (40% lift in sales and counting!) ‘Steve’ radio campaign!
• Award Winning duo Jenny Glover and Brent Singer of Net#work BBDO who have two Cannes Lion Radio Grand Prix awards between them, share incredible insights into the Cannes judging process and what it takes to put together a winning radio campaign!
• Andy Rice chats to Luci Hirsch of the ‘Hi, I’m Luci Hirsch’ fame, and unpacks the winning formula for family retail store success.
• GREY SA CEO, Idea Catalyst and Social Scientist Sizakele Marutlulle; township research specialist Lebo Motshegoa, from Foshizi and Dollywagon Media Sciences’ (UK) Jason Brownlee set the record straight when it comes to consumers, ‘darkies’ and radio effectiveness.

The RAB has also listened to the industry and this year six short, sharp morning sessions will see presentations of a maximum of 30 minutes each including a Q&A component, while the afternoon will feature three streams, targeted at specific groups.

Cementing this ‘spot on’ approach De Araujo says; “RadioWorks 2011 is one conference that’s not about posturing or smug, self pontificating but hard core market intelligence that delegates will be unable to garner anywhere else. For that reason, we can’t wait to turn radio upside down, inside out and prove that we know how to make a day out of the office really count!”

*****The Johannesburg leg of the conference will take place at the Forum, The Campus Office Park, Bryanston on Wednesday 31^st August, while the Cape Town leg is on the 1^st September at the Crystal Towers, opposite Century City Shopping Centre. E-mail prudence@rab.co.za or call Prudence on (011) 325-4935 to book.

Time: 08:00 for 08:30am – 17h00 plus cocktails

Investment:

R800 plus VAT per person

R740 plus VAT per person for early-bird bookings done by 5th August 2011.

R740 plus VAT per person for groups of 5 or more