Client: Entyce Beverages
Brand: Frisco Coffee
Title/s: Machine Gun / Darkness / Racist
Agency: Fox P2, Cape Town
Fox P2 saw an opportunity when Allan Knot Craig sent an e-mail around South Africa telling people they should “vasbyt” and trade down from Nescafe Gold to Ricoffy in these tough economic times. At the same time Ricoffy was making it onto the shelves at high end retailers such as Woolworths. Opportunity seized!
Gold Loeries 2008 Winners