Rui Alves

The 51st annual D&AD Awards judging event is taking place this week at London’s Olympia

Exhibition Centre. Radio campaigns from Australia, New Zealand, the U.S and South Africa have
been judged amongst the best in the Radio Advertising category and Rui Alves, Foreman of the Radio Advertising Jury and Executive Creative Director at Y&R Johannesburg had this to say;

“There might have been predictions of a dip in radio advertising in terms of the number of entries and in client demand but having seen this year’s entries I can truly say that radio is alive and well. I’ve been completely bowled over by the quality of work this year – it’s been an extremely tough job to whittle down the entries and pick the very best pieces.

“There have been some very inspiring pieces to emerge and one trend that is really interesting is how the category is starting to overlap with other channels. I’ve come across work for example which makes you question whether it’s a radio ad or an interactive piece. It’s great to see radio continuing to evolve and yield really strong, creative ideas.” (Source: Bizcommunity)

Agency, Fox.P2’s work for insurance brand Frank.net has once again come up tops. Their Frank.net ‘Death doesn’t have to try very hard’ ad is one of only 6 radio ads in the world that is up for a D&AD yellow pencil award.

Click here to listen to the ads vying for top position (in this case, the prestigious Yellow or Black Pencil)  and below for the Frank.net ads

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