The RAB’s 2nd annual conference RadioWorks 2011 was an outstanding success! Just ask the hundreds of delegates who filled both venues, and left inspired to do radio differently. In case you missed out on the action, we’ve packaged and uploaded bite-sized videos to bring you up to speed with every MOVING moment of ‘the show’!
If you were there, we know there are some clips that you’ll want to watch again and again!
Click below and relive the experience…
- Mark Gillman
- Barret Whiteford
- Tony Hertz
- Luci Hirsch and Andy Rice
- Ryan Gould
- John Walls
- Jenny Glover and Brent Singer
- Ilsa Graber
- Jason Brownlee
- Lebo Motshegoa
- Sizakele Marutlulle
- Khaya Dlanga
- Hear from the delegates
Mark Gillman
Read the Article
Mark Gillman Intro Audio
The Circus
MTV Africa Awards
Mark Gillman needs therapy
Programming – it’s supposed to be symbiotic
‘I’d like to touch your leg’
I gave you radio and you killed it!
Movement!
The Millionth Man – Part 1
The Millionth Man – Part 2
Symbiosis – I just wanna go home!
No imaging? It’s a hamper for you baby!
On a boat
If you don’t give us bullets, we tend to fail
WASSUP Cape Town
‘Get their Groove on’
‘Ja, dit wys vir hulle’
SFX
Programming saves lives
On a boat (CT)
JUST FOR FUN
Do I look like a hamper person?
Why ambulances?
How to not get laid
Who’s the bitch here?
David Mashabela’s Magic Video
Barrett Whiteford – FNB Head of Marketing Credit Card and Vehicle Finance
FNB’s Steve – way, way beyond the 30” boundary
Life before Steve
How Steve was born
Steve results
Where to now with Steve
Lessons learned from Steve
Tony Hertz
Radio is less limiting
Copywriters have become the new Art Directors
Radio sells itself as ‘fast and cheap’
Media people are lazy
How to do humour on radio
Media Agencies vs. Creative Agencies
Scottish Health Council Suicide
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Andy Rice Interviews Luci Hirsch
Luci Hirsch no end in sight
Efficacy vs Creativity
Luci Hirsch the celebrity
Radio and brand building
When Frequency turns into irritation
Q&A session Why Luci Hirsch won’t use an Advertising Agency
Why Hirsch’s uses Radio
Ryan Gould
Definition of an integrated campaign
Why Ayoba
Key learnings from Ayoba campaign
Visual vs Audio
John Walls
NTR Tip #1 – Make friends with the Programming Manager
NTR Tip #2 – Co-ordinate your efforts
NTR Tip #3 – Your brief should be half the solution
NTR Tip #4 – You don’t have to be a creative to be creative
Jenny Glover and Brent Singer – Net#work BBDO
Radio – the slag of mediums
Creative office feng shui
The Idea
Causes of Death #1 – The wrong production style
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Causes of Death #2 – Bad Writing
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Causes of Death #3 – The Voice of Death
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Cannes Glory
PAWPAWS p = punch line
PAWPAWS a = annoying
PAWPAWS w = worthy
PAWPAWS p = product
PAWPAWS a = audio tech.
PAWPAWS w = well done
PAWPAWS s = smart
In conclusion
Ilsa Grabe
I don’t just listen to you
Radio lifts my mood
Involve me and I’ll understand
If I hear something great, I’m going to share it
Click here to download the Radio Insights and Trends presentation
Jason Brownlee
Why RadioGAUGE?
RadioGAUGE writes its own cheques
RadioGAUGE isolates radio’s effect
RadioGAUGE Methodology
Get familiar
400 campaigns tested on RadioGAUGE
Putting lipstick on a pig
Stick to a good idea
RadioGAUGE
Lebo Motshegoa
What black youth are into
Evolution of the black teenager
Times have changed
Tips for advertising to the black consumer
Writing creative for the black consumer
Going deeper into the townships
Black people know of only 3 seasons
Show you care or voetsek!
Why radio works in the townships
Get your township lingo right
The many shades of black
3 types of black guys
Sizakele Marutlulle
Mobile Radio
Money has culture
Radio is innovative
Khaya Dlanga
There’s a truth to what they said
What is a great story
The way you tell it
Car Keys
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Some of My Best Friends
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New Neighbours
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Swimming Pool Party
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