This month we provide some key insights about the 99.2 YFM audience.
Station: YFM
Ownership: Sabido (Pty) Ltd
Broadcast: Gauteng
Language: Mainly English
Key listener insights
99.2 Yfm is an Urban Contemporary Hit radio station playing a mixture of R&B, hip-hop. kwaito, house, pop and ragga, with 75% music and 25% talk.
South African music constitutes 50% of its playlist. There is news every hour from 6 a.m. to 6 p.m. with specialised current affairs and business slots. There is also sports news seven days a week.
Primary target market
Urban Youth, LSM 6-10, Age 14-30.
Current listenership
1,413,000 (RAMS 2010/3)
