DEPARTMENT OF PUBLIC SERVICE & ADMINISTRATION

Radio dramas remain a very effective means of communicating with an African language audience. Just ask the Department of Public Service and Administration, whose use of radio helped them mobilise the masses while keeping ‘Batho Pele’ firmly etched in the minds of South Africans. Moses Mushi and David Mashabela relate the tale.

Click on the audio links below to listen to the ‘Batho Pele’ radio moments

North Sotho

Audio clip: Adobe Flash Player (version 9 or above) is required to play this audio clip. Download the latest version here. You also need to have JavaScript enabled in your browser.

English

Audio clip: Adobe Flash Player (version 9 or above) is required to play this audio clip. Download the latest version here. You also need to have JavaScript enabled in your browser.

Leave a Reply
101 WAYS HANDBOOK
For great radio advertising tips, download a copy of the RAB ‘101 Ways to get the best out of Radio Advertising’ e-book.
FACTS AND FIGURES
Download our latest Radio Audience Measurement Survey (RAMS) Release figures.
HAVE YOUR SAY
Let us know what’s on your mind so that, together, we can take South African radio advertising from good to great!
RAB BLOG
For our take on the most pressing radio advertising issues, read our blog, and post your thoughts.
RAB NEWSLETTER
Subscribe to our monthly newsletter, RAB Connect, and join the radio revolution.
TRAINING AND EVENTS
The next few months are packed with agency roadshows, training sessions, workshops and conferences.