This section is dedicated to providing the advertising industry with key media insights and will include video clips of various media experts discussing topical, radio-related issues. In this month’s featured Media Minute, Mark Ramsey, President of Mark Ramsey Media in the U.S. looks into his crystal ball and gives us his 5 Top Radio Trends for 2010.
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MEDIA MINUTE
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MEDIA MINUTE
RADIO + DIGITAL
Mark Ramsey, President of Mark Ramsey Media in the U.S. illustrates how radio connects with consumers, how it works for advertisers and why it continues to deliver outstanding results in the Digital Age.
TOP 5 RADIO TRENDS FOR 2010
Mark Ramsey, President of Mark Ramsey Media in the U.S. looks into his crystal ball and gives us his top 5 radio trends for 2010.
UNLOCKING THE POWER OF ‘CONNECTIONS’
Mark Ramsey, President of Mark Ramsey Media, talks about the difference between commercials and connections Click on the video clip below for more
HARNESSING THE POWER OF RADIO
President of Mark Ramsey Media, Mark Ramsey, talks about the value of radio as an advertising medium and whether value is really a question of rates vs. reach or rather investment vs. return
RADIO & DIGITAL INTEGRATION
In another exclusive interview with the RAB South Africa, Mark Ramsey, President of Mark Ramsey Media in the U.S. gives advice on how to integrate your radio advertising efforts with digital media platforms
THE ADVERTISING FREQUENCY DEBATE
President of Mark Ramsey Media in the U.S., Mark Ramsey, offers advice concerning the much debated issue of frequency and the 3-hit theory Click here to download a PDF transcript of the interview
THE VALUE OF INTEGRATED MULTIMEDIA CAMPAIGNS
5FM station manager, Helen Graham, talks about the value of integrated multimedia campaigns
THE VALUE OF THE GENERIC RADIO SPOT
Alan Khan, CEO of Jacaranda 94.2, talks about the value of the generic radio spot
TALK RADIO 702
Talk Radio 702 station manager, Pheladi Gwangwa, talks about her experience as a station manager, the state of radio in South Africa and why she believes radio remains a sound investment for advertisers
THE FUTURE OF RADIO
Anice Hassim, Head Strategist at immedia, a digital strategy consultancy, talks about the Future of Radio in South Africa
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