If you suffer from a severe case of FOMO (FEAR OF MISSING OUT), we have the perfect antidote! This is your one-stop-shop of the latest radio news, industry happenings, plus random stuff that would do you good to know…
HAVE YOU HEARD?
We spoke to publishers, Ramsay Media and this is what they had to say: “Car Magazine has a long history of playing off the news of the day. So when FNB was recently thrust into the media limelight, our agency Bester Burke Slingers was quick to react – writing and recording a tactical radio script within 24 hours of the event. Parodying the script of FNB’s controversial television commercial, and with the help of voice artist, Kim Saville, the radio spot promises (with tongue planted firmly in cheek) that ‘there will be a day’ when South Africans will receive a free McLaren Poster and preview of the new BMW 4 Series in one issue of Car Magazine – that day being every day that the February issue of the magazine is on sale. The ad has enjoyed considerable exposure within the media as the ANC and FNB thrash it out”.
HAVE YOU HEARD?
Some of our speakers have taken to the airwaves to publicise what they’ll be covering at RadioWorks 2012. Check out their ads here…
Craig Rodney – MD Cerebra Communications – Craig Rodney
Victor Dlamini – Chillibush Communications Chairman
Qingqile Mdlulwa – Executive Creative Director, Draftfcb Social
Lynn Joffe – Creatrix CEO
HAVE YOU HEARD?
So you’ve seen Nandos’ take on Santam. Now hear how Fox.P2 has taken to the airwaves with a Frank.net spoof of ‘Steve’. This kind of playful banter is proof once again of radio’s strength of immediacy – and its ability to deliver the news (and ads!) as they break! Click below to listen to the ad
HAVE YOU HEARD?
We finally got our hands on the latest Creative Circle ‘Ad of the Month’winners and spoke to the Creatives to get their thinking behind the spots. If you write radio ads for a living or are aspiring to, you need to hear this!
MERCEDES-BENZ ALERT ASSIST
Award winning Net#work BBDO duo Jenny Glover and Brent Singer are already famous for bagging the Cannes Radio Lion Grand Prix for SA in 2009 and 2011, and given the quality of their writing on the Mercedes Benz campaign, we’re not surprised that they just keep winning! Feast your ears on a truly ‘theatre-of-the-mind creative showcase…
Title: MERCEDES-BENZ ALERT ASSIST – ATENTION ASSIST – BOSS
Title: MERCEDES-BENZ ALERT ASSIST – ATENTION ASSIST – CABO
Title: MERCEDES-BENZ ALERT ASSIST – ATENTION ASSIST – REUINION
ABSA L’ATELIER ART COMPETITION
Next up, The Jupiter Drawing Room’s team of Tracy-Lauren Milne, Theo Egbers and Robert Olsen concurs that their work for ABSA’s L’Atelier art competition was based on a brief to inspire South African artists to create artwork and submit it into the annual competition.
On the insight, Tracy says: “Creating art is like giving birth. You spend hours growing your creation. You have an attachment – a love for it. It’s like your child.
The radio spot was modelled on the current issue of child trafficking and the target market’s own fertile imagination – sending them down a sinister path”.
Title: Absa Gallery
Seems the Jupiter Drawing Room guys are on a winning streak! This time, Creative Director Jacques Shalom who conceptualised and wrote the MTN ads says; “MTN Business has a wide range of business apps, but due to the fact that there are so many, it’s hard to do specific advertising for each one. With the business environment being notoriously quite staid, the challenge lay in flipping the idea on its head, yet still keeping it relevant.
One thing that worked well, specifically on the ‘Elevator’ spot was casting the right creepy voice. In fact, the brief to voice-over artist, Anton Schmidt was ‘Silence of the Lambs meets The Crying Game’. I think he nailed it, but he is an absolute pro”.
You be the judge and listen to the ads:
Title: After hours
Interestingly, Ad of the Month Jury Chairman and Executive Creative Director at Draftfcb Neo Mashigo mentioned in his judging comments, a Greenpeace radio campaign that was great, but didn’t make the cut due to an entry default.
We did the necessary investigating, tracked down the ads (the sound design on them will blow you away!) and spoke to Ogilvy Creative Director Molefi Thulo to get the story behind the story…
“As most of us will remember, COP17, the United Nations Climate Change Conference, was held in Durban towards the end of 2011. Greenpeace, being one of the key stakeholders, wanted to extend the debate to the public. The brief was therefore, to create a radio campaign that would enlighten consumers about the possible dangers of climate change and also be flighted during the Conference”.
Thulo adds; “With water being predicted to be ‘the next oil’, we chose it as our main theme and created a mini radio series that depicts a future where countries go to war over this resource that most of us take for granted”.
Title: Victoria Episode 1
Title: Victoria Episode 2
Title: Victoria Episode 3
Title: Victoria Episode 4