‘Think local, act global’ is a chant that’s no doubt fallen on your ears in recent times. With South Africa once again topping the Cannes Lion Radio charts, bringing home 10 awards, including the coveted Grand Prix, and raising the standards on our own doorsteps, we’re happy to report that Creatives really took this message to heart.
Read on, and you’ll find tips from award-winning Jenny Glover of Net#work BBDO, Grant Sithole of Draftfcb, Justin Gomes of Fox P2 and many more, including commentary from Cannes Radio Panel Jury President, Eugene Cheong. We’re sure these articles will help you tap into the relevant cultural nuances of our rainbow nation and inspire your creative communication. After all, the power of your radio campaign really does lie in the power of your message.