RAB http://www.rab.co.za Just another WordPress weblog Mon, 30 Aug 2010 12:01:50 +0000 http://wordpress.org/?v=2.9.1 en hourly 1 TETRA PAK http://www.rab.co.za/creative-corner/tetra-pak/ http://www.rab.co.za/creative-corner/tetra-pak/#comments Mon, 30 Aug 2010 11:55:41 +0000 norman http://www.rab.co.za/?p=2831 Client: Tetra Pak
Brand: Tetra Pak
Agency: Lowe Bull

Click on the audio links below to listen to the new Tetra Pak radio commercial

]]> http://www.rab.co.za/creative-corner/tetra-pak/feed/ 0 GAUTRAIN http://www.rab.co.za/creative-corner/gautrain/ http://www.rab.co.za/creative-corner/gautrain/#comments Mon, 30 Aug 2010 11:46:57 +0000 norman http://www.rab.co.za/?p=2826 Client: Gautrain
Brand: Gautrain (launch 2010)
Agency: JWT Johannesburg

Click on the audio links below to listen to the Gautrain 2010 radio commercials

]]> http://www.rab.co.za/creative-corner/gautrain/feed/ 0 Hirsch’s http://www.rab.co.za/case-study/hirschs/ http://www.rab.co.za/case-study/hirschs/#comments Mon, 23 Aug 2010 11:34:11 +0000 norman http://www.rab.co.za/?p=2816 An exclusive interview with Luci Hirsch about the incredible success of a recent Hirsch’s radio campaign

]]> http://www.rab.co.za/case-study/hirschs/feed/ 0 How to write great radio copy Part II http://www.rab.co.za/latest-video/how-to-write-great-radio-copy-part-i/ http://www.rab.co.za/latest-video/how-to-write-great-radio-copy-part-i/#comments Thu, 29 Jul 2010 11:35:17 +0000 norman http://www.rab.co.za/?p=2794 In Part II of ‘How To Write Great Copy For Radio’ Theo Egbers, Copywriter at The Jupiter Drawing Room continues his talk on hot to get copywriting for radio right. This was presented to the 2nd year Marketing Communications students at the University of Johannesburg in March 2010.

]]> http://www.rab.co.za/latest-video/how-to-write-great-radio-copy-part-i/feed/ 0 DOOM http://www.rab.co.za/creative-corner/doom/ http://www.rab.co.za/creative-corner/doom/#comments Mon, 26 Jul 2010 09:32:40 +0000 norman http://www.rab.co.za/?p=2773 Client: Tiger Brands
Brand: Doom
Agency: TBWA/Hunt/Lascaris

Click on the audio links below to listen to the vernacular radio commercials

]]> http://www.rab.co.za/creative-corner/doom/feed/ 0 MTN http://www.rab.co.za/creative-corner/mtn-3/ http://www.rab.co.za/creative-corner/mtn-3/#comments Mon, 26 Jul 2010 09:29:02 +0000 norman http://www.rab.co.za/?p=2781 Client: MTN
Brand: Call per second
Agency: Metropolitan Republic

Click on the audio links below to listen to the vernacular radio commercials

Zulu

Ndebele

English

]]> http://www.rab.co.za/creative-corner/mtn-3/feed/ 0 DEPARTMENT OF PUBLIC SERVICE & ADMINISTRATION http://www.rab.co.za/case-study/department-of-public-service-administration/ http://www.rab.co.za/case-study/department-of-public-service-administration/#comments Mon, 26 Jul 2010 08:43:21 +0000 norman http://www.rab.co.za/?p=2763 Radio dramas remain a very effective means of communicating with an African language audience. Just ask the Department of Public Service and Administration, whose use of radio helped them mobilise the masses while keeping ‘Batho Pele’ firmly etched in the minds of South Africans. Moses Mushi and David Mashabela relate the tale.

Click on the audio links below to listen to the ‘Batho Pele’ radio moments

North Sotho

English

]]> http://www.rab.co.za/case-study/department-of-public-service-administration/feed/ 0 KIA MOTORS http://www.rab.co.za/creative-corner/kia-motors/ http://www.rab.co.za/creative-corner/kia-motors/#comments Mon, 26 Jul 2010 07:35:18 +0000 norman http://www.rab.co.za/?p=2788 Client: Kia Motors
Brand: Park Assist
Agency: Singh & Sons

Click on the audio links below to listen to the radio commercials

]]> http://www.rab.co.za/creative-corner/kia-motors/feed/ 0 How To Develop An Effective Radio Media Plan http://www.rab.co.za/media-planning/how-to-develop-an-effective-radio-media-plan/ http://www.rab.co.za/media-planning/how-to-develop-an-effective-radio-media-plan/#comments Sun, 18 Jul 2010 13:18:13 +0000 Jonno http://www.rab.co.za/?p=2209

by Richard Procter, Vizeum South Africa
Download transcript (pdf document)

]]> http://www.rab.co.za/media-planning/how-to-develop-an-effective-radio-media-plan/feed/ 0 Key Radio Planning Insights http://www.rab.co.za/uncategorized/key-radio-planning-insights/ http://www.rab.co.za/uncategorized/key-radio-planning-insights/#comments Sun, 18 Jul 2010 12:25:32 +0000 Jonno http://www.rab.co.za/?p=2205 by Ilan Lazarus, Page Three Media
Download transcript (pdf document)

Ilan Lazarus talks about radio’s key strengths in an economic slowdown. Click on the video clip below to watch the interview

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