Format: Urban Adult Contemporary
Broadcast: Limpopo
Listenership: 1,531,000 (RAMS 2011/5 – Jan-May)
Primary target market
LSM 4-8, Age 16-34, Limpopo
Positioning
A fresh new sound for the province, aimed at bringing unity to the historically seperated language group of Limpopo
To advertise on Capricorn FM, contact
United Stations on 086 123 72346
Capricorn FM on (015) 291 0815
Format: Adult Contemporary
Broadcast: Mpumalanga
Listenership: 55,000 (RAMS 2011/5 – Past 7 Days)
Primary target market
LSM 6-10, Age 25-49, Mpumalanga
Positioning
The rhythm of Mpumalanga
To advertise on MPower FM, contact
United Stations on 086 123 72346
MPower FM on (013) 757 9700
Format: Adult Contemporary
Broadcast: Port Elizabeth & East London
Listenership: 703,000 (RAMS 2011/5 – Past 7 Days)
Primary target market
LSM 6-10, Age 25-49
Positioning
The Eastern Cape’s only regionally-focused music, news and entertainment station
To advertise on Algoa FM, contact
United Stations, Jhb on 086 123 72346
Algoa FM on (041) 505 9497
Format: Adult Contemporary
Broadcast: Free-State, Northern Cape, Vaal Triangle
Listenership: 577,000 (RAMS 2011/5 – Past 7 Days)
Primary target market
LSM 7-10, Age 25-49
Positioning
Wherever you go in central South Africa, from Upington to Vereeniging and Potchefstroom to Bloemfontein – OFM covers it!
To advertise on OFM, contact
United Stations on 086 123 72346
OFM on (051) 505 0900
Format: Contemporary Hit Radio
Broadcast: Cape Town
Listenership: 745,000 (RAMS 2011/5 – Past 7 Days)
Primary target market
LSM 6-9, Age 22-32, Cape Town
Positioning
Good Hope FM – “Connecting Cape Town”
To advertise on Good Hope FM, contact
Good Hope FM, Cape Town on (021) 430 8276
Format: Adult Contemporary & Jazz
Broadcast: Cape Town
Listenership: 548,000 (RAMS 2011/5 – Past 7 Days)
Primary target market
LSM 6-10, Age 25-49, Cape Town
Positioning
Heart 104.9FM is a commercial radio station oriented towards an Urban Adult Contemporary musical genre. The brand is positioned as the soul of Cape Town, hence its pay-off line “Cape Town Soul”.
To advertise on Heart 104.9FM contact
Heart 104.9FM, Cape Town on (021) 406 8900
RadMark, Johannesburg (011) 235 7600
Format: Adult Contemporary
Broadcast: Western Cape
Listenership: 1,208,000 (RAMS 2011/5 – Past 7 Days)
Primary target market
LSM 7-10, Age 25-49, Western Cape
Positioning
The Cape’s No.1 Hit Music Station
To advertise on 94.5 Kfm, contact
Primedia Broadcasting, Jhb on (011) 506 3947
Primedia Broadcasting, Cape Town on (021) 446 4700
Format: Classical Music Station
Broadcast: Gauteng
Listenership: 147,000 (RAMS 2011/5 – Past 7 Days)
Primary target market
LSM 8-10, Age 35+, Gauteng
Positioning
Classic fm offers a focused quality audience in Gauteng. The station is the desirable brand choice of a unique and sophisticated segment of the radio market. The station is also involved in furthering music education and adding value to the arts and cultural environment.
To advertise on Classic fm, contact
Classic fm on (011) 403 1027
Format: Urban Contemporary Hit Station
Broadcast: Gauteng
Listenership: 1,448,000 (RAMS 2011/5 – Past 7 Days)
Primary target market
LSM 6-10, Age 14-30, Gauteng
Positioning
Yfm is a young, trendy station that is outspoken and without boundaries.
To advertise on Yfm, contact
Yfm on (011) 880 7070
Format: Adult Contemporary & Jazz (60% music/40% talk)
Broadcast: Gauteng
Listenership: 1 357 000 (2011’6, Past 7 Days)
Primary target market
Affluent Black Adults, LSM 6-10, Age 25-49, Gauteng
Positioning
Good Music. Good Friends
To advertise on Kaya FM 95.9, contact
United Stations JHB 086 123 7234 / Cape Town (021) 418 2217
