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Cannes 2012 Radio Lions SA winners

June 26, 2012 By

Net#workbbdo

Client: Mercedes Benz

Title: Cabo

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Title: Boss

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Title: Reunion

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Client: Chicken Licken

Title: Halitosis

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Title: Bacteria

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Client: Galderma

Title: Farts

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TBWA Hunt Lascaris

Client: Doom

Title: Colony

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Title: Secret

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Ogilvy JHB

Client: Greenpeace

Title: Miriam

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Title: Michael

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Title: Daughter

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Title: Reunited

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Ogilvy CT

Client: Stimorol

Title: Choir

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Filed Under: listen Up

The Citizen strikes…with another ‘Steve’ spoof!

June 21, 2012 By

The many permutations on FNB’s ‘Steve’… Now, The Citizen newspaper enters the fray… Click here to listen to the ad.

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Filed Under: listen Up

FoxP2′s take on FNB ‘Steve’

June 20, 2012 By

So you’ve seen Nandos’ take on Santam. Now hear how Fox.P2 has taken to the airwaves with a Frank.net spoof of ‘Steve’. This kind of playful banter is proof once again of radio’s strength of immediacy – and its ability to deliver the news (and ads!) as they break! Click below to listen to the ad

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Filed Under: listen Up Tagged With: , , ,

Hot New Radio Campaigns

April 10, 2012 By

Forget the winter chill, things are hotting up ON AIR with a host of the hottest radio campaigns all designed to inspire you to stay in tune and on top of your radio game…

MTN scores ‘hat-trick’ with METRO!

Unearthing FRESH talent for radio

Radio – the one-stop-shop for Gumtree!

It’s a ‘tick’ for radio on Mango’s ‘Bucket List’!

BMW sponsorship‘revs’ up the airwaves

Nothing ‘MINI’ about this launch

                                                                                                                                                                                                                                                              

MTN scores ‘hat-trick’ with METRO!

The listeners have spoken! After a staggering 12 000 entries in 3 days, METROFM’s ‘Sports Centre’ show, presented by Robert Marawa recently unveiled a brand new name; ‘083 Sports @6’,  and a 3-year sponsorship deal, courtesy of MTN.

Why is this significant? For one, it demonstrates that in the digital age, listeners now have the power to join in the fun and create content –much like the listener who conceptualised the new name and recently walked away with R20 000 to boot!

One can neither ignore radio’s ability to act as a focal point for listeners to interact with brands and create memorable entertainment, whatever the commercial message.

Serame TaukobongChief Marketing Officer at MTN SA says; “We are pleased with the hearty welcome our partnership and the competition has received from the METRO FM listeners. The response received for this competition and creativity showcased has been phenomenal”.

Now that’s ‘AYOBA’!

Listen up:

Title:  MTN Serame Promo

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Unearthing FRESH talent for radio

There’s a fresh new campaign on the airwaves! And as Robyn Aspeling Shower to Shower Brand Manager points out, radio was the perfect fit; “Because deodorants are generally a cluttered category, a standout brand personality is important in order to create affinity within listeners’ minds. Radio allows a brand to start expressing its personality, in addition to creating awareness”.

Developed by JWT, the LIVE FRESH campaign talks to a state of being and an attitude to life that says LIVE FRESH/ go for it in everything you do! The team has certainly taken this message to heart with the innovative voice talent search competition.

“One of our main insights into our target audience is that they want to be successful in life and, and what better way to do that than to give them an opportunity to create their own fame. It’s difficult to stand out in the clutter on radio, we felt that in order to resonate with the target audience and be true to our brands personality, a more interactive campaign was necessary”. You got it!

Lookout for the winning voice-over ads which will be flighted on METROFM this May.

Listen Up:

Title:Thabo

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Title:Thembi

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Title: Glenzito

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Radio – the one-stop-shop for Gumtree!

Bet you didn’t know that popular online search engine Gumtree is actually based in Norway, did you? This didn’t stop them from employing on the expertise of proudly South African personalities including comedian Casper de Vries, model Minkie van der Westhuizen, broadcaster Sasha Martinengo and sporting hero Breyton Paulse to reach a broad spectrum of the Mzansi population and showcase the diversity of their online search capabilities.

Be sure to listen to the ads to see how award-winning copywriter Jonathan Bain has cleverly crafted radio commercials that not only impart a clear retail message but are also highly entertaining.

If not that, then tune into 5FM to hear the DJs reading clues directing listeners to find an item on the Gumtree in exchange for great cash prizes. One thing’s for sure, the DJs sound like they’ve having great fun with it and it’s had a great response!

Listen Up:

Title: Casper

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 Title: Minki

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Title: Breyton Paulse

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 Title: Sasha Martinengo 

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It’s a ‘tick’ for radio on Mango’s ‘Bucket List’!

‘Check the boxes on your Bucket List!’ says Mango on their largest brand campaign since the first flight half a decade ago. For those not in the know, the campaign is being used as part of the launch of its new payoff line; ‘Why Not Today?’

 

Definitely one for the adrenaline junkies, the ‘Bucket List’ challenge sees entrants completing four challenges off a hit parade of adventures. Beyond its campaign objectives, Mango also aims to promote domestic tourism through the initiative.

Mango CEO Nico Bezuidenhout says of the payoff line and challenge; “The campaign encapsulates what Mango’s about – seizing the day, hence, ‘Why not today?’. It’s about just going with it, seeing our country, living your dreams and being inspired”.

Thanks to agency, Gendel, who were inspired by the 2012 ‘end of the world’ myth, and developed the concept of ‘doing all the things you’ve always wanted to do’ – the campaign has certainly taken off!

                                                                                                                                                                                                                                                                  

BMW sponsorship‘revs’ up the airwaves

What do you do when you have to launch a brand new 3 series to your already hugely popular offering? You get on the radio, just like BMW has done on their latest campaign!

“Like the new BMW 3 Series, sport has evolved over the years, increasing in both its levels of performance and innovations. This insight proved to be natural and entertaining for the Y&R team who worked on the radio campaign” says Guy Kilfoil, BMW Head of Communication.

With a schedule boasting both English and Afrikaans ads, together with news and traffic sponsorships, it’s easy to see why Kilfoi lsays; “Radio offers an immediate response. We can track it according to the exact deliverables per campaign. Apart from pure generic advertising we firmly believe in the power of appointment listening – such as the traffic and news sponsorships. They are a targeted means of owning the airwaves”.

Listen Up:

Title: 30 yrs ago

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 Title:1986

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Title: 30 years ago (Afrikaans)

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 Title: 1986 (Afrikaans)

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Nothing ‘MINI’ about this launch

The MINI Roadster is in town! Aimed at the listenerthat enjoys open top driving andthe night life, MINI SA Marketing Manager Carmen Slade says;“We realise that our target market listens to the radio when driving to work or to events and when they are in the car. For this reason, radio is a natural fit for our brand.

 

MINI has also very cleverly added twitter to the mix, with the #MINIYournight hashtag to tie in with the central theme of ‘Another night. Another adventure’.

What are you waiting for? If you want to know about all the fun and night adventures you can have in a Roadster, listenout for the ads flighting until June.

Listen up:

Title: #MiniYournight -01

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 Title: #MiniYournight -02

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Filed Under: listen Up

Hot New Radio Campaigns

February 16, 2012 By


In advertising, the Jan/Feb season has become synonymous with the term ‘the calm before the storm and the calm after the storm’. Calm?! We think not! Here’s a taste of the brands currently harnessing the power of radio ON AIR…

Living happily ever active with Virgin & the ‘Cinderella’ medium

Lexus launches into 5th gear with radio

I- Pledge of honour

Cell C makes a good call with 5FM

A glass and a …er…mouthful?! 

To be quite Frank.net

Living happily ever active with Virgin & the ‘Cinderella’ medium

Those sticking to their new year’s resolutions might have walked into a Virgin Active gym lately and will have likely read; ‘everyone’s welcome, young or old, fit or unfit, it’s all good’. on the walls. This ‘philosophy’ is at the centre of the health club’s new campaign called ‘What’s Your Stuff’.

“The truth of the matter is that we’ve all got stuff – whether you’re somebody who exercises or not! We wanted to put this out there and let everyone know it’s ok”, explains Creative Director at Virgin Active SA, Nick Clarivette.

What better way to get those couch potatoes on the ‘mill (with headphones firmly in place – well, because radio’s mobile like that!) than through radio? Recorded at Jam studios in Cape Town, the campaign is currently flighting on 5FM, KFM, 94.7 Highveld and East Coast Radio, just to name a few.

And what do you know… even the Virgin Active staff (including Sir Richard Branson!) have made their ‘stuff’ public by having it printed across t-shirts as part of the campaign. What are you waiting for?! Join the movement!


Listen up:

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Title: Virgin Ministry of Stuff 

Lexus launches into 5th gear with radio

In an age where radio still often gets flack for not being ‘visual’ enough to do car brands(really now?!), Lexus SA are going against the …er… terrain with the launch of the Lexus IS 350.Gareth Paul ECD at DraftFCB says; “Radio’s one of the few mediums that actually reaches people when they are in their cars and when they may be considering purchasing another. I often look at the other cars around me and think about which ones I would like to own. This means I’m open to consideration when I’m being advertised too”.

Lexus are hoping this campaign will broaden the awareness of the brand, the new model and the fact that you could get a best in class performer at an affordable price.

And it’s working…Some of the best radio we’ve heard by far is their ‘Junior Exec to CEO’ ad. Talk about crisp copywriting and just the right amount of pace. Do yourself a favour and take a listen because this ad blasts car advertising right out of the showroom! 

Listen up:

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Title: Reach your destination 

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Title: From Intern to CEO

 

I- Pledge of honour

There’s nothing quite like striking while the iron is hot. Take the IMPERIAL Group for instance with their latest I-Pledge campaign. Launched in November 2011, I-Pledge is gaining momentum nicely (32 000 pledges to date), especially in the lead up to the Easter break and it’s easy to see why…

“The essence of the campaign is to raise awareness to individuals that safer, friendlier roads start with every one of us. By taking the I-Pledge, we’re committing ourselves to practising better road behaviour”, says the Group’s Niki Cronje.

Of course, radio represented the perfect medium for I-Pledge because it engages consumers while they are in a car, truck or taxi. (Her words – not ours!)

“It’s also a great conversation starter and when you communicate around an impassioned topic like our roads and driver behaviour it amplifies the conversation and awareness”, she adds.

If you’d like to get involved, you can take the pledge on www.ipledge.co.zaor find out more on Talk Radio 702; 94.7 Highveld; 5FM, 567 Cape Talk; Jacaranda 94.2, East Coast Radio and Algoa FM.

Listen up:

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Title: Car behind you

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Title: Pedestrian

Cell C makes a good call with 5FM

Long live radio! If you thought the days of finding your knight in shining armour or damsel in distress on air were long gone – think again! Cell C are making it easy for just about anyone to find love – even the youth- who, let’s admit it, can be so iffy about advertising;

“The target audience we want to speak to on this campaign is the youth,aged 18-24. They can be quite cynical about conventional advertising, so radio’s the perfect medium to communicate the Cell C brand and product offering in an unconventional way that engages with the audience”, explains Cell C Media Manager Binita Jhina.

And so ‘Cell C Hook Me Up’, as well as the ‘Cell C weekend Connection’ was born.Both campaigns are running concurrently for 8 weeks onGrant & Anele’s show as well as Rob Vember’s show from Thursday evenings.

“Dating and going out on weekends is something that’s important to this audience and Cell C together with 5FM will be making these wishes come true”, she says.

Well, there you have it. If it’s a hook up or ‘connection’ you’re after, Cell C’s the way to do it!

Listen up:

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Title: Controlchat 125 

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Title: Welcome  25 Bonus

A glass and a …er…mouthful?!

You know what they say about chocolate… the darker the… no wait, was that old idiom about chocolate?Anyway…

Cadbury Bournville has taken their brand positioning; ‘Deliciously Dark’ to new frontiers with some breakthrough (and might we add, award-winning copywriting) on their follow-up radio campaign. Take a listen…but do proceed with caution as these are certainly not for the fainthearted!

Ogilvy Copywriter Chad Wright – who pulled these off with ‘partner-in-crime’ Jordan Tyron says;

“Well, we had these scripts and characters we really loved but we wanted to give them an edge. We played around with writing styles, rounds of pilots, casting and various endings. We eventually decided to give them an old school radio broadcast kind of feel, and to keep the story as open in the listeners mind as possible.Overall from script phase to final recordings, the campaign took almost a year to complete”.

The cherry on top of this deliciously dark tale is of course the spectacular Fiona Ramsay and John Whiteley who lend their voices in the most awesome display of talent.

These guys do come highly commended by the Creative Circle’s ‘Ad of the Year’ panel, so we’ll let Wright have the final word;

“Radio is all about the theatre of the mind, which is exactly what enables Bournville to tap into the darkest parts of your imagination. There are no visual cues, allowing listeners minds to wander.  We absolutely love writing for radio and we’re lucky enough to have a fantastic client, who kept pushing the idea into territories we hadn’t considered”.

(Sjoe! These guys are living proof that crafting, crafting and re-crafting your radio ads will pay you over and over and over again!)

Listen up:

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Title: Back door

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Title: Counter 

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Title: Clean

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Title: Finger

 

To be quite Frank.net

Nothing beats radio’s ability to deliver content as it breaks and while it’s still topical. Just ask Nando’s! Another brand that’s latched onto this, and is seeing the results is fast-growing insurance provider; Frank.net.

FoxP2 Executive Creative Director Justin Gomes says; “While the overwhelming response has been a positive one, we picked up on a debate about Frank’s voice on Talk Radio 702.The tone of voice is really fresh in a category generally defined by lofty metaphors and emotional blackmail. So of course, Frank won’t appeal to everyone – especially people who don’t want to think about death.

With two of South Africa’s top radio writers in their books, namely Gavin Williams and Simon Lotze, FoxP2 faced the challenge head on and presented new scripts the next day. These were then recorded with voice over artist Adam Behr that afternoon. “It obviously helps to be working with a CEO like Frank.net’s Lenerd Louw who is both decisive and keen to push the envelope”, adds Gomes.

And it seems this approach is paying off … On the number’s front, Frank.net sold R1-billion’s worth of direct cover in the first four months of operation and six months later, hit the R5 billion mark. (Source: Liberty Holdings).

Listen up:

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 Title: Life Cover

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Title: Illness Protect

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Title: Salary Protect

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HOT NEW RADIO CAMPAIGNS

December 12, 2011 By

The airwaves are, at this time of the year suitably jam-packed with just about everyone wanting a piece of the action. That said, here are a few stand-out pieces that are guaranteed to stop you from ‘touching that dial’…

Radio makes  ‘oviaas’ sense for Lunchbar

What a lot TAKEALOT got!

Orlando Pirates unites fans for a common ‘goal’

Spectramed takes a healthy dose of radio for maximum results

Smooth sailing as DJs usher in ‘Veet-Cember’

Radio makes ‘oviaas’ sense for Lunchbar

If you have your dial permanently locked on 5FM, Metro FM, 99.2 YFM, Gagasi 99.5FM or Capricorn FM, Logoyou will have heard the latest Lunchbar promo where Kraft Foods is certainly savouring the sweet taste of success.

Brand Manager: Chocolate Slabs, Hayley Roe-Scott says these stations were selected based on their ability to reach Lunchbar’s target audience – interestingly – young, single guys aged between 25-35. “This market is very responsive to radio advertising. It makes sense for us to use this medium to further entrench the brand’s proposition of ‘much much more’,” she says.

The hard-to-ignore ads feature the hidden vocal talents of 3 ordinary people;an opera singer pure in operatic brilliance, a beat boxer beat boxing his way through the second ad as well as a laugh out loud spot with international comedian,Michael Winslow of Police Academy fame. “It’s vital to find a good means of standing out on radio – whether it be an interesting way of doing a standard 30” ad or identifying a smart sponsorship opportunity”, she says.

We couldn’t agree with you more, Hayley! What better way to showcase this extraordinary talent, than with radio where you get ‘much much more’!

Listen Up:

Title: Lunch Bar Rapper

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Title: Lunch Bar Opera

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Title: Lunch Bar 30 Sec Radio

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What a lot TAKEALOT got!

Taking advantage of renowned international comedian John Cleese’s recent visit to South Africa, the team at MC Saatchi Abel grabbed the opportunity to feature him with both hands and recorded the ad for online store; TAKEALOT in John’s hotel room, using a field-mic and only 25 minutes to get it right!MC Saatchie Abel Senior Creative Jonathan Bain says;“There are a lot of ‘spam spots’ running out there. The same breathy woman having the same preposterous conversations with her friends, and then doubling up as the announcer voice at the end. It’s basically audio brochure work. With just a little thought, you can produce an engaging, effective commercial that stands ‘head and shoulders’ above the rest”.

And that’s exactly what they did for the launch for TAKEALOT.COM’s online beauty product offering – clearly not in vain with reports indicating that the last few weeks have seen some of their busiest trading days ever!

Given the fact that the message was simple – TAKEALOT now offers beauty products online, and customers can get their favourite brands delivered free until the 31st of December, the campaign’s done a great job of advertising ‘beauty’ differently and playing around with gender roles in a wry, tongue-in-cheek way. So you see,driving sales needn’t mean driving everyone to distraction with bellowing, hard-sell announcer voices. Way to go TAKEALOTimage.

Listen up: Title: John Cleese – Beauty

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Orlando Pirates unites fans for a common ‘goal‘

Print
And now for an ad that takes ‘radio’s theatre of the mind’ strength right out of the…ahem…soccer field! As one of the biggest sport clubs in South Africa,with an even bigger fan base, Orlando Pirates recently committed to the 1stof December to spread a nation-building message and speak out against the AIDS pandemic on World AIDS day.Did we mention they chose radio to do it with?Why, you ask? Simple. Just as a game of soccer has the ability to bring hundreds of thousands of people’s hearts together with a common goal, radio similarly allows brands to communicate powerful emotional messages to hundreds of thousands of people in a matter of seconds.“In football we pass the ball around for a positive result – a goal. The same goal leads to ecstatic celebrations. We know how HIV is spread, it is passed through from one person to the next, resulting in a negative that infects and takes away from parents, friends and children.

The ad talks about how something as simple as getting a girl’s phone number can go horribly wrong when things like ignorance, promiscuity and no protection are thrown in the mix”, says Switch Group Senior Copywriter Xoli Ntusi.

Listen Up:

Title: Orlando Pirates – AIDS DAY

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Spectramed takes a healthy dose of radio for maximum result

For most people, radio presenters become part of their lives. Medical aid provider Spectramed knows this and took advantage of the dynamic listener/ presenter relationship with an integrated campaign across the following stations; 5FM (Grant and Anele), 94.7 Highveld (Mark Pilgrim), Jacaranda 94.2 (Diane Broodryk and Martin Bester), East Coast Radio (Peter G) and Kfm (Elana Afrika). FBHead of Marketing and Communication Chrizelda de Vos says; “Brand awareness in our industry is extremely important. The decision to buy medical aid or to change to another scheme is never an impulsive one. Our objectives for radio campaigns are therefore, always to raise awareness and build our brand. Radio works really well to get your brand delivered to the masses”.She explains that while they do see the place for the traditional 30-second ad, as one part of delivering the overall message, there are instances where their objectives are better achieved through sponsorships and live reads.“In each region the campaign started off with the following live read (example);

ANN: Guys, Mark Pilgrim has caught a bug! Don’t worry though, he is receiving the SPECTRAMED five-star treatment, so he’s definitely in stable and professional hands.The campaign was also supported by various off-air activations involving the DJs.During this campaign we saw quite an interesting response to the fact that we aligned presenters to our brand. And when people start talking and enquiring about our brand, we know that our objectives were met successfully”, she says.We rest our case. Radio Builds Brands!

 

 

Smooth sailing as DJs usher in ‘Veet-Cember’

Oct Nov2011 133’You know it’s summer when the smoothest brands (in this case Veet) partner with the hottest DJs to bring you the coolest ‘Summer Blast Parties’.As the name suggests, the ‘Veet Summer Blast Parties’ are exclusive parties for the hottest, smoothest people under the sun and are coming to a beach near you!Having done their homework on who the most happening DJs via social media platforms are, 5FM and METRO FM DJs including Poppy, Glen Lewis, Euphonik, Sphectacular and Roger Goode were selected.Given the campaign’s key message; ‘Are you smooth enough for Summer?’, the marrying of these super smooth individuals and their velvet voices with the brand is a natural fit.“It’s a ‘summer campaign’ and radio is the perfect match for our market on hot summer days and nights, where listeners tune in to those hot summer vibes. South Africans ‘consume’ so much brand related data on a daily basis that we needed to cut through the clutter of advertising to make an impression.” says Matchworld Business Director: PR Natasha Terlecki.

For those wanting to get in on the action, there’s also a great opportunity to win an exclusive VIP Fantasy Villa Experience in DBN and CPT and lots more! What are you waiting for? Grab the slops, sunscreen and sunglasses, and join in the summer fun!

Listen Up:

Title: Poppy

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Title: Glenzito

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Introducing the Afrikaans version of “Steve”…meet “Warner”!

November 15, 2011 By

Click on audio icons below to listen..

Mev Venter

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Mej. Le Roux

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 Mev Smit

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FNB App

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Hot New Radio Campaigns

October 28, 2011 By

Need inspiration for your latest radio brief? There’s nothing like a taste of how other brands are doing radio to really get your creative juices flowing. Tune In for these and other great idea-starters currently blasting through your airwaves…

_MG_8610Client: SAB

Product: No Regret Friday

Title: Dear Officer

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Title: Dear Passenger 

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Title:Dear Husband

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Title: Dear Girl I took on a date

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‘No Regret Friday’: As we get ready to ring in the festive season, comes the ‘No Regret Friday’ campaign. SABMiller Head: Media & Communications Robyn Chalmers, says that this is a great way of using radio to build a new sub-brand for SAB (No Regret Friday) and a great opportunity for the DJ’s to literally drive the message home. The initiative calls upon all South Africans to ‘Regret Nothing’ by consuming alcohol responsibly over the weekend.

Every Friday, SAB reminds consumers to behave responsibly through well scripted, emotive generic adverts, live reads, its website, www.noregretfriday.co.za and key ambassadors such as Gareth Cliff, who are committed to drinking responsibly and are determined to encourage others to do the same. Join the movement!

Title: Dear Mom

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Title: SAB-No Regret Friday

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Stimorol Twist: South Africa’s number one sugar-free chewing gum brand has teamed up with Ogilvy Cape Town to create an unbelievable advertising campaign that’s every bit as mind-blowing as its latest taste sensation – a chewing gum that changes flavour mid-chew.

According to Ian Jeffrey, Category Leader: Gum for Kraft Foods, The quirky radio ad sees two choirs competing with each other – where ‘orange’ is cast as a sharp flavour burst of soprano, that’s suddenly interrupted by the strong essence of bass ‘mint’.
Client: Stimorol
Product:Stimorol Orange
Title:Orange or Mint

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 TasteTwist Orange sleeve 3D

While the radio campaign focuses more on the product intrinsic of flavour change, the lyrics are perfectly in tune with the brand’s sense of humour. You can catch the radio spots on 5FM, Metro FM, YFM, Goodhope FM and East Coast Radio.

Client: Stimorol
Product: Stimorol Raspberry
Title: Raspberry

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Client: FNB


Title: Mr. Nkosi

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Title: Graeme

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Title: Mr. Botha

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FNB’s ‘The Steve’ campaign:Terms and Conditions far too many to mention? Going against the grain, FNB has bravely gone where no bank has ever gone before – to the 68 to 84 second long radio ad land. Head of Marketing: FNB Credit Card & Vehicle Finance and the brains behind the campaign, Barrett Whiteford says; “The ad should be as long as it needs to be to get the message across. We flight 65 second ads and one 84 second ad and it’s helped us get more than more than 11 000 opened (and swiped) FNB Gold Cards since the launch, and counting! Coming off the back of just under 600 users before the launch, this is indeed a mean feat!

Title: Kaya FM 95.9

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Title:180 fnb mention

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Lip Ice Brand Manager Lindelwa Mbebe says the Lip Ice ‘Kiss it goodbye’ concept was developed to encourage Lip Ice users to literally kiss their frustrations goodbye. It is fun, interactive and allows consumers to fulfil their primary need (lip care) while having fun. After all, the only cure to sadness is laughter.  

“I also love the fact that consumers can connect with the brands they love and relate to in fun, exciting and meaningful ways. Not having PVR on radio is hot (no chance to skip adsJ!). It gives brands the challenge to make their communication impactful amongst the clutter of so many other ads being aired in the same slot”.

Client: Lip Ice
Product: Lip Ice
Title:  Moment #16

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Title: Moment #40

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 24062011606Lip Ice Logo 

Title: Moment #6

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Title: Moment #12

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DSC_7029

 

Ke Yona – Zulu

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Ke Yona- Xhosa

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Ke Yona – Tswana

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Nedbank ‘Ke Yona’: Nedbank’s gone vernac! For the first time in its history, the bank is flighting its radio ads in 6 vernacular languages, including isiXhosa, Sesotho, and isiZulu.  To do this, it has partnered with award-winning agency, Net#work BBDO.  Head of Consumer Banking for the Group, Ciko Thomas says; “When we briefed the agency, we said we wanted this to be a campaign that the entire agency lives and brings to life”. And come to life they have, with the result being tonality in the scripts that really speaks to its target audience. “We weren’t sure whether going above the line using vernacular platforms would be well-received, however, one of the biggest learnings taken forward is that people connect better with a brand, when they’re spoken to in their language of choice. It’s not just about the language, it’s also about the use of the language in a manner that resonates. If you use the language in a clinical manner, you lose out on an opportunity to connect”.

Ke Yona- English

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Just when you thought it couldn’t get any hotter, Halls officially welcomes the summer season with a smoking hot radio campaign for new Halls Summer Mint. Brand Manager Palesa Mahloele says; “It’s a burst of fresh fruity flavour with a hint of gentle mint – a great invigorating refreshment to enjoy on a hot summer’s day”.
Braai

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If you think that’s cool, wait ‘til you hear the fun and quirky radio ads! These are the first in a sizzling set of hilarious ads and a radio promotion that’s set to make you believe that Halls really does help you ‘Free Your Voice’. Way to go Halls!

Summer Mint stick 3D

 

 


Beach

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NET#WORK BBDO

September 28, 2011 By

Client: Cell C
Product: Cell C
Title: Labour

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Client: Cell C
Product: Cell C
Title: Winner

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NET#WORK BBDO

September 28, 2011 By

Client: Ghost Pops
Product: Ghost Pops
Title: Hunger’s Coming For You

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