As the old adage suggests, ‘the proof of the pudding is in the eating’, and no one knows this more so than us. After all, our lifelong mission is proving that the medium of radio works – and more importantly, can weather any storm to deliver a solid return on investment.
As part of this commitment to building and sharing a bank of local radio case studies that are both uniquely South African in flavour and prove the effectiveness of the medium, each month the RAB will profile a new radio campaign and provide insight into what, we believe, makes the campaign an effective one. All this is done with you in mind, so please do send your feedback to zama@rab.co.za
Radio dramas remain a very effective means of communicating with an African language audience. Just ask the Department of Public Service and Administration, whose use of radio helped them mobilise the masses while keeping ‘Batho Pele’ firmly etched in the minds of South Africans. Moses Mushi and David Mashabela relate the tale.
Click on the audio links below to listen to the ‘Batho Pele’ radio moments
North Sotho
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English
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In our latest exclusive interview, Engineer & CEO of Sonovision Studios, John Culverwell, shares his secrets to understanding the radio advertising production process.
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