Cannes Radio Lions Winners

Title Advertiser/Client Product/ Service Entrant Company
Gold Lion
CABO

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MERCEDES – BENZ ALERT ASSIST NET#WORK BBDO, Johannesburg
REUNION

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MERCEDES – BENZ ALERT ASSIST NET#WORK BBDO, Johannesburg
BOSS

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MERCEDES – BENZ ALERT ASSIST NET#WORK BBDO, Johannesburg
Bronze Lion
FARTS

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GALDERMA BENZAC ACNE CLEANSING CREAM NET#WORK BBDO, Johannesburg
CHOIR

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KRAFT FOODS SOUTH AFRICA STIMOROL TASTE TWIST OGILVY CAPE TOWN*
COLONY

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TIGER BRANDS DOOM SUPER MULTI INECTICIDE TBWA/HUNT LASCARIS JOHANNESBURG*
SECRET

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TIGER BRANDS DOOM SUPER MULTI INECTICIDE TBWA/HUNT LASCARIS JOHANNESBURG*
HALITOSIS

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CHICKEN LICKEN HOTWINGS NET#WORK BBDO, Johannesburg
BACTERIA

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CHICKEN LICKEN HOTWINGS NET#WORK BBDO, Johannesburg
MIRIAM

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GREENPEACE GREENPEACE OGILVY JOHANNESGURG*
MICHAEL

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GREENPEACE GREENPEACE OGILVY JOHANNESGURG*
DAUGHTER

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TIGER BRANDS DOOM SUPER MULTI INECTICIDE TBWA/HUNT LASCARIS JOHANNESBURG*

Cannes 2012 Radio Lions SA winners

Net#workbbdo

Client: Mercedes Benz

Title: Cabo

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Title: Boss

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Title: Reunion

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Client: Chicken Licken

Title: Halitosis

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Title: Bacteria

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Client: Galderma

Title: Farts

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TBWA Hunt Lascaris

Client: Doom

Title: Colony

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Title: Secret

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Ogilvy JHB

Client: Greenpeace

Title: Miriam

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Title: Michael

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Title: Daughter

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Title: Reunited

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Ogilvy CT

Client: Stimorol

Title: Choir

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RAB goes to Cannes!

RAMS 2011/5


Click here to download the
latest RAMS 2011/5  PDF

 

 

SAARF RAMS December 2011: Radio is as reliable as ever

Thank you to SAARF for providing the following analysis.

While stable figures may be bad news for a journalist looking for an angle, they’re certainly good news for radio. As 2011 draws to a close, SAARF’s final RAMS release for the year shows a medium that continues to demonstrate its stability and reliability, with stations maintaining their audiences at unchanged levels.

TOTAL LISTENING

Listening levels are unchanged over the October RAMS release. Sunday afternoon listening is higher now than it was in the year previous, while weekend early-evening listening is lower than a year ago. Neither movement is a significant change however. These are the only differences to be found in overall listening.

  • Past-7-day listening (p7d): 88.5% of all adults aged 15+
  • Average Monday to Friday: 68.8%
  • Saturday listening: 65.7%
  • Sunday listening: 64.9%

 

TIME SPENT LISTENING

Looking back over 2010’s RAMS releases, time spent listening was 3h47 per day in RAMS Dec 10, it is now 3h39, with a loss of one minute over the previous RAMS release. Most of this loss has come from the small urban/rural segment.

  • Daily TSL: 3h39
  • Weekly TSL: 25h30

STATION FIGURES

Please note that all figures for commercial radio reflected in this article are percentaged on a national basis, while community radio figures are percentaged on a provincial basis.Only stations showing statistically significant audience changes are reported on here. Results reflect all adults aged 15+.

There were no significant listenership changes over the previous RAMS release. Discernible differences in listening were only seen when looking back across the year, comparing current station audience levels with those of RAMS Dec 10.

STATIONS SHOWING HIGHER REACH THAN THE YEAR PREVIOUS

Station

RAMS Dec 10

RAMS Dec 11

COMMERCIAL/PBS STATIONS

BRFM (average M-F)

0.1%

0.2%

Good Hope FM (p7d)

1.8%

2.2%

Good Hope FM (average M-F)

0.8%

1.1%

METRO FM (p7d)

16.2%

17.6%

Munghana Lonene FM (p7d)

2.8%

3.4%

Radio 2000 (p7d)

2.1%

2.7%

Radio 2000 (average M-F)

0.7%

1.0%

Ukhozi FM (p7d)

18.1%

19.6%

Ukhozi FM (average M-F)

11.2%

12.0%

COMMUNITY RADIO

Total community radio (p7d)

23.1%

24.8%

Total community radio (ave. M-F)

11.6%

12.7%

Alfred Nzo Community Radio 98.3/93.8 fm

5.5%

8.2%

Inkonjani FM

4.2%

5.8%

IzwiloMzansi 98.0fm

1.9%

3.5%

KASIE FM 97.1

1.4%

2.5%

KHANYA Community Radio

1.2%

2.7%

Motheo FM

7.7%

13.9%

Radio 786/VOC

6.2%

8.9%

Radio Namakwaland 93.4 Fm

0.8%

1.8%

 

Station

RAMS Dec 10

RAMS Dec 11

Radio West Coast 92.3 fm

0.7%

1.5%

SEKGOSESE COMMUNITY RADIO

2.7%

4.8%

SEKHUKHUNE COMMUNITY RADIO (SKFM)

0.2%

4.0%

Umgungundlovu FM (U107.6 FM)

0.0%

0.8%

Vaaltar FM (VTR FM)

2.0%

7.6%

 

STATIONS SHOWING LOWERREACH THAN THE YEAR PREVIOUS

Station

RAMS Dec 10

RAMS Dec 11

COMMERCIAL/PBS STATIONS

Classic 102.7 (p7d)

0.6%

0.4%

Ikwekwezi FM (average M-F)

2.5%

1.9%

Ligwalagwala FM (p7d)

4.2%

3.5%

Ligwalagwala FM (average M-F)

2.5%

2.1%

Phalaphala FM (average M-F)

1.9%

1.4%

Thobela FM (p7d)

8.8%

7.9%

Thobela FM (average M-F)

5.1%

4.5%

UmhloboWenene FM (p7d)

12.2%

11.2%

UmhloboWenene FM (ave M-F)

7.8%

7.0%

COMMUNITY RADIO

Eden Fm

4.9%

3.3%

Univen Community Radio 99.8 FM

6.1%

3.8%

 

The results of the first RAMS study for 2012 will be released in mid-February.