‘Frequency is everything’ – or so they say. ‘Radio is the most daunting of all mediums to create for’ – or so they say. In light of the ever-changing landscape, where everyone is expected to stay on top of trends, we’ve gathered some of the biggest industry guns, including Capitec CEO Riaan Stassen, LoweBull CEO Wayne Naidoo, Mediacom Strategist Ross Sergeant, Draft FCB ECD Neo Mashigo and lots more, to weigh in on these and other pressing media and creative issues and make sure you stay on top of your radio game.
Reasons why I did not touch that dial in 2010 – Rui Alves, Lowe Bull
Radio Creative: Time to raise the bar – Wayne Naidoo, Lowe Bull
An antidote to ‘creative’s block – to be taken daily – forever – Tony Hertz
True commitment to transformation will benefit radio – Ross Sergeant, MediaCom
Building a New Brand - Riaan Stassen, Capitec
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