‘Frequency is everything’ – or so they say. ‘Radio is the most daunting of all mediums to create for’ – or so they say. In light of the ever-changing landscape, where everyone is expected to stay on top of trends, we’ve gathered some of the biggest industry guns, including Capitec CEO Riaan Stassen, LoweBull CEO Wayne Naidoo, Mediacom Strategist Ross Sergeant, Draft FCB ECD Neo Mashigo and lots more, to weigh in on these and other pressing media and creative issues and make sure you stay on top of your radio game.
A view from the top
December 12, 2011 By