Frank.net rewrites history in Yellow pencil pursuit
The 51st annual D&AD Awards judging event is taking place this week at London’s Olympia Exhibition Centre. Radio campaigns from Australia, New Zealand, the U.S and South Africa have been judged amongst the best in the Radio Advertising category and Rui Alves, Foreman of the Radio Advertising Jury and Executive Creative Director at Y&R Johannesburg [...]
Loerie 2012 – Radio Winners
RADIO COMMUNICATION: RADIO COMMERCIALS – UP TO 90S ENTRANT TITLE BRAND PRODUCT MEDAL YEAR Net#Work BBDO Reunion Mercedes-Benz Alert Assist Grand Prix 2012 FOXP2 Pocket Frank.net Serious Illness Cover Campaign Gold 2012 FOXP2 Dad Masterlock Masterlock Mini Campaign Bronze 2012 Ogilvy Cape Town The Talk Kraft Foods Stimorol Infinity Campaign Bronze 2012 TBWA\Hunt\Lascaris Johannesburg [...]
FROM THE DESK OF…
Rob McLennan who continues to spearhead Net#work BBDO’s drive to produce some of the best radio creative in SA – & the world,unpacks a few of the breakthrough radio campaigns that caught his ear, as well as their award-winning formula for producing some of the world’s best ads, time and time again… Despite the notion that [...]
Strepsils Wins Ad Of The Month
Here’s a situation: Your client gives you a brief. But it’s not just any brief. It’s a 30 second radio brief. For Strepsils. And their stronger alternative, Strepsils Intensive. But that’s not all. The product must … [Read More...]
Top Tip! How using dramatic sound techniques can make your radio message stand out
Close your eyes as you listen to the following Redefine Property Group radio ads. Think about the images they … [Read More...]
Gareth Cliff on everything – radio!
Advertisers know there’s something exciting happening on social networking platforms, but many seldom know how to leverage this for their brands. 5FM DJ Gareth Cliff has some, dare we say, *sizzling* tips on how to get … [Read More...]
CASE STUDY: Carfind.co.za
Carfind.co.za MD Frank McDouall’s 8 year investment in radio is paying off in dividends. Find out why his radio spend has gone from R12 000 to more than a million rand a month – with double the rewards! RAB: … [Read More...]
